Loved for its gentle ingredients and 24hr protection 🌿

See why 1,000+ people switched ↓

Let customers speak for us

from 50 reviews
Actually Works

This actually works! I’ve tried so many natural deodorants that failed, but this one lasts through workouts and smells amazing. Total game changer.

J.Winter
Lavender Natural Deodorant
Lasts over 24 hours!

Absolutely love this deodorant! It keeps me fresh all day with zero irritation - and the scent is so clean and natural. I’ll never go back to regular deodorant!

Mark
Unscented Natural Deodorant
Gorgeous natural deodorant!

I love, love, love this all natural deodorant!I bought the Coconut and Ocean fragrance and it smells divine. This is now my ‘go to’ product of choice!

Ruth
Coconut & Ocean Natural Deodorant
Finally a clean deodorant that works!

Finally a clean deodorant that works! ( I have tried a few. )

Dagmar H
Lavender Natural Deodorant
Amazing

This deodorant is not cheap but it is amazing and the fact it is natural is a bonus! I have not found any deodorants work for me, even the 48 hour ones!Have tried many other natural ones and they haven't worked either!!I was a bit hesitant to buy this one because of the price, but so glad I did! Pleasant smell, dries quickly and gentle on skin!

Penny Saunders
Coconut & Ocean Natural Deodorant
Buy it now!

Fantastic product!!!!

wynton
Coconut & Ocean Natural Deodorant
Great Product

Fast delivery and great product! The deodorant is effective, long lasting, and free from chemicals, exactly what I was looking for!

Michael O'Driscoll
Coconut & Ocean Natural Deodorant
My new favourite!

I’ve been using this natural deodorant in the lavender scent and it’s become my new favourite. I had heard that natural ones weren’t as good with odor, but that hasn’t been true at all for me. It smells amazing and works even better than regular deodorant. It arrived so fast, the packaging is lux, and my boyfriend keeps stealing it, so clearly it’s a hit. I’ve even been recommending it to friends who are starting families and looking for pregnancy safe options. Definitely a great pick if you want a natural, healthier option.

Niamhohd
Lavender Natural Deodorant
Very surprised

I wasn't actually expecting this to work well but it is actually amazing. It smells awesome and works very very well. I would definitely recommend this.

Eagles1
Coconut & Ocean Natural Deodorant
A truly natural deodorant

Ordered unscented and it’s fantastic! Quick drying and works really effectively even during 30 degree heat. I was previously using what I thought was a natural deodorant that was made just from salt but realised it used potassium alum which actually means there was aluminium in it. This one has no aluminium or other rubbish so feel a lot safer using this. Definitely going to be using this from now on and even got the rest of my family on it.

Jay
Unscented Natural Deodorant
Even Withstood 30+ degree heat

For a natural deodorant I think this performs really well. In the current 30+ degree heatwave, I put this on (my armpits smelling pleasantly like sun cream from the coconut :) ), I then went for a 30 minute walk, spent some time with friends for a couple of hours, and then had another 30 minute walk home. I still smelled coconutty, though did reapply so I wouldn't start smelling bad. Really impressive stuff, and in more normal temperatures I'm sure it will also do well.

Charlie
Coconut & Ocean Natural Deodorant

Packaged in 100% Recyclable Glass

24hr Protection Without compromise:

★★★★★

"... It is an amazing deodorant, keeps me fresh all day ... Very gentle to the skin, no marks on my black T-shirt. It will be my deodorant from now on! Highly recommended"

Verified Review

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See how Freedom on Earth works ↓

Powered by Nature, Proven by Science

Our formula uses magnesium and sodium bicarbonate to neutralise odour, and tapioca starch to absorb excess sweat, keeping you fresh for 24 hours - naturally.


Infused with glycerin, coconut oil, and vitamin E Freedom on Earth is designed to soothe and protect even the most sensitive skin.

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"Why should I choose Freedom on Earth?"

  • Free from all Harmful Ingredients

    Made with natural, skin-loving ingredients - including coconut oil, tea tree oil, and gentle minerals, Freedom on Earth is designed to keep you fresh without irritation. Free from aluminium, parabens, and harsh chemicals, our formula is perfect, even for sensitive skin.

  • Proven 24hr Effectivness

    Highly rated by our customers for its long-lasting performance, Freedom on Earth keeps you fresh and confident for 24 hours. Our soothing, natural blend fights odor effectively - without blocking pores or disturbing your skin’s natural balance.

  • 100% Recyclable & Cruelty Free

    Packaged in Glass, our deodorant is 100% recyclable and never tested on animals. Completely cruelty-free, always.

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Important information

Frequently Asked Questions

How are our deodorants manufactured?

At Freedom on Earth, every deodorant begins its journey in the UK, where we thoughtfully design the packaging and formulate each product to deliver powerful odour protection while prioritising skin safety and fresh, natural scents.

Once formulated, we collaborate with a trusted overseas manufacturing team , carefully selected for their strong commitment to international standards and ethical practices . Our manufacturing partner holds globally recognised certifications including GMP, ISO22716, FDA, CE, HALAL, BSCI, and Amfori - ensuring not only compliance with Good Manufacturing Practices and high product quality but also fair and safe working conditions for all employees (made in china). Every batch undergoes rigorous quality control, from raw material inspection (ethically sourced) to finished product testing (never on animals), including microbiological analysis and sensitive skin testing - ensuring both efficacy and safety while remaining cruelty free.

With an emphasis on ethical production and high standards, we ensure that each deodorant is crafted with care, consistency, and responsibility.

First time switching from aluminium based deodorants?

If it is your first time switching from an aluminium based deodorant to an aluminium-free deodorant you may experience the ‘detox phase’.

Aluminum compounds in conventional deodorants block sweat glands to reduce perspiration. When you stop using them, your underarms begin to function naturally again, which may lead to increased moisture or odor for a few days or weeks as your body adjusts.

This is a natural and healthy part of the process - it's your body returning to its normal, balanced state.

Please note this does not happen to everyone.

Are our deodorants tested on animals?

At no point in the product manufacture is the deodorant tested on animals, something we feel strongly about. Freedom on Earth is fully cruelty free and vegan.

What to do with the empty bottle?

Made predominantly from glass our deodorants are 100% recyclable, including the small amounts of recyclable plastic in the lid and roller.

Once you have finished using your deodorant, we encourage you to dispose of each component responsibly by placing it in the appropriate recycling stream (the roller can be detached from the glass bottle ).

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