Gym
I tested it out by going to the gym and it actually worked. Smelled nice throughout the whole session and even after it.
4.8 from 131 reviews
Freedom on Earth Natural Deodorant
£9.95Lasts all day. No aluminium. No white marks or stains. Works for you, or your money back.
Free UK delivery on 3+ bottles, £2.99 on a single
Choose pack size Save more per bottle
How to buy
One-time purchase
Subscribe & save
Choose your scents
Total
- 10,000+ bottles sold in our first year
- Free UK delivery on 3+ bottles
- Dispatched within 1 working day
- 30-day money-back guarantee
Ingredients
Coconut & Ocean
Aqua (Water), Glycerin, Magnesium Hydroxide, Cetearyl Alcohol, Tapioca Starch, Sodium Bicarbonate, Melaleuca Alternifolia (Tea Tree) Oil, Cocos Nucifera (Coconut) Oil, Fragrance, Tocopheryl Acetate (Vitamin E)
Lavender
Aqua (Water), Glycerin, Magnesium Hydroxide, Cetearyl Alcohol, Tapioca Starch, Sodium Bicarbonate, Melaleuca Alternifolia Leaf (Tea Tree) Oil, Cocos Nucifera (Coconut) Oil, Lavandula Angustifolia (Lavender Essential) Oil, Tocopheryl Acetate (Vitamin E), Linalool*, Geraniol*, Limonene*
*Naturally present in lavender essential oil
Unscented
Aqua (Water), Glycerin, Magnesium Hydroxide, Cetearyl Alcohol, Tapioca Starch, Sodium Bicarbonate, Melaleuca Alternifolia (Tea Tree) Oil, Cocos Nucifera (Coconut) Oil, Tocopheryl Acetate (Vitamin E)
No aluminium, no parabens, no sulphates, no phthalates. Vegan and cruelty-free.
How to use
Two or three swipes under each arm, on clean dry skin. Use less than feels right. A thick layer doesn't work better, it just takes longer to dry.
One bottle lasts most people 8-12 weeks with daily use.
Delivery and returns
Free UK delivery on 3 bottles or more; £2.99 on a single. Dispatched within 1 working day.
Not right for you? Full refund, no return needed.
The 30-day guarantee
Use it properly for a month. If it doesn't work for you, tell us and we'll refund you. You don't need to send the bottle back.
Switching from an aluminium antiperspirant can take a week or two to settle, so give it that long before you judge it.
Tested through heatwaves, gym sessions and fresh shaves
4.8 from 131 reviewsA deodorant, not an antiperspirant.
Antiperspirants use aluminium salts to block your sweat glands. We don't. Tapioca starch absorbs moisture and magnesium hydroxide controls odour, so your skin does what it's meant to and you still smell fresh.
24hr
Lasts the day
Two or three swipes in the morning. Top up after the gym if you want to.
0
White marks
A smooth roll-on that dries clear in seconds. Nothing on your black T-shirt.
8–12
Weeks per bottle
About 10–18p a day, depending on your pack.
What’s inside
Every ingredient, and why it’s there
A short list with nothing hidden, and it’s the same in every bottle apart from the scent. Tap any ingredient to see what it does.
In label order
No aluminium, no parabens, no sulphates, no phthalates. Vegan and cruelty-free.
Tried natural before and felt let down?
Fresh at 8am. Sniff test by lunch. Back on the antiperspirant by Friday.
Ours lasts 24 hours. No aluminium, no white marks, or your money back.
| Feature |
|
Aluminium antiperspirant | Typical natural |
|---|---|---|---|
| Aluminium | None | Yes | None |
| Lets skin sweat naturally | Yes | Blocks sweat glands | Yes |
| How it goes on | Roll-on, dries in seconds | Spray or roll-on | Often a stick or balm |
| Marks on clothes | Dries clear | Can leave white marks | Varies |
| Bottle | Glass, recyclable | Plastic or aerosol | Varies |
| Odour protection | 24 hours | Varies by product | Varies by product |
| If it doesn't work for you | 30-day refund, keep the bottle | Varies by retailer | Varies by brand |
Try it for 30 days. If it doesn't work for you, we refund you.
Your first 30 days
Coming off an antiperspirant takes a little patience. Here's what to expect, so nothing catches you off guard.
-
Day 1
Two or three swipes
Apply to clean, dry skin in the morning. It dries in seconds and won't mark your clothes.
-
Days 2–14
Your body adjusts
After years of blocked sweat glands you may sweat a little more than usual. That's normal and it settles. Top up after the gym if you like.
-
Days 15–29
It becomes routine
One application in the morning and you're fresh all day.
-
Day 30
Still not right?
Email us and we'll refund you in full. You don't need to send the bottle back.
Covered by our 30-day guarantee
Why we made this
I started Freedom on Earth because switching to natural deodorant shouldn't mean compromising. Too many don't last, irritate the skin, stain clothes, or are a hassle to use.
So we made one that simply works: a smooth roll-on with 24-hour odour protection, no aluminium, no stains, packaged in a recyclable glass bottle.
If it doesn't work for you, email us and we'll refund you.
Questions, answered
Will I still sweat?
Yes. This is a deodorant, not an antiperspirant, so it doesn't block your sweat glands. Tapioca starch absorbs some moisture, and magnesium hydroxide stops sweat turning into odour.
Why might I sweat more in the first couple of weeks?
Antiperspirants block your sweat glands, so when you stop using one your body takes a week or two to settle. It's normal and temporary. Reapply after exercise while you adjust, and give it the full 30 days.
Is it suitable for sensitive skin?
Many reviewers mention it's gentle, even straight after shaving. It does contain sodium bicarbonate (baking soda), which some people with very sensitive skin react to. If that's you, patch test on your inner arm first. If it isn't right for you, the 30-day guarantee covers you.
Will it mark my clothes?
No. It's a smooth roll-on that dries clear in seconds, so there's nothing to transfer onto a black T-shirt.
How long does a bottle last?
With two or three swipes a day, one bottle lasts 8–12 weeks. That works out at about 10–18p a day, depending on your pack.
Which scent should I choose?
Coconut & Ocean is our bestseller: light and fresh, not sweet. Lavender is scented only with lavender essential oil. Unscented has no added fragrance, so it's the one to pick if you wear perfume. Not sure? The 3-Pack lets you try all three.
How does the 30-day guarantee work?
Use it properly for up to 30 days after it arrives. If it isn't right for you, email hello@freedomonearth.uk with your order number and we'll refund you in full. You don't need to send the bottle back.
Can I change or cancel my subscription?
Yes, anytime and with no fees. From your account you can skip a delivery, change scents, change how often it arrives, pause or cancel.
Is it vegan and cruelty-free?
Yes. No animal ingredients and no animal testing. The bottle is glass, so it can go straight in your recycling.
Find reviews that mention…
Some reviews were originally posted by verified customers on other platforms and have been imported here with their original rating and wording.
Some of the reviews shown are from related products the merchant grouped with this one.
J
Ordered unscented and it’s fantastic! Quick drying and works really effectively even during 30 degree heat. I was previously using what I thought was a natural deodorant that was made just from salt but realised it used potassium alum which actually means there was aluminium in it. This one has no aluminium or other rubbish so feel a lot safer using this. Definitely going to be using this from now on and even got the rest of my family on it.
M
*** Freedom on Earth Natural Deodorant – Coconut & Ocean Scent | Aluminium-Free, Vegan & Cruelty-Free | Long-Lasting >24h Odour Control | For Sensitive Skin | For Men, Women & Kids | Glass Packaging ***Looks and feels premium. It smells nice and it works just as well as any spray on deodorants I have used in the past, but with a much smaller package and supposedly much better for our and the planets health.Whilst I hate the taste and texture of coconut, the smell is pretty divine, so it was a great choice here, especially mixing it with "Ocean" whatever that means.
a
This rollerball deodorant arrived in an attractive, cellophane wrapped, box.The deodorant is enclosed in a glass bottle topped with a, freely moving, rollerball and contains 50ml of product.I found it really easy to apply to the underarm area. It rolls on wet but dries very quickly.In a "Coconut & Ocean" scent it has a really fresh aroma that lasts well. Even on a very hot day my armpits remained sweat and odour free and I could still detect the scent 12 hours after application.I experienced no irritation and found it quick and easy to apply.At £9.95, at time of review, it's quite expensive but I think it's worth the money.
H
I was a bit unsure about buying this deodorant at first as I think it is quite new and didn't have many reviews at the time, but thought I'd give it a try. Honestly, I am glad I did. I have been trying to find a natural deodorant that actually works for months, and I feel I have struck gold with this one. Ultimately it was the health rating that sold it to me, I am yet to find another natural deodorant with such a high rating.With other natural deodorants I have always had issues with irritation after application due to shaving my armpits, but this one goes on super smooth and hasn't caused any irritation at all. It smells really fresh too and even in 30 degree heat, it held up amazingly well. I tend to sweat quite a lot and usually by lunchtime (especially when I'm in the office) I end up smelling. However this deodorant held up all day, I could still smell hints of coconut in the evening and kept the BO at bay.I really like that it is roll-on as the application is much easier and less messy than other natural stick deodorants. The packaging is lovely and feels really good quality, plus it came in a box which feels high end. I don't usually bother leaving reviews but I wish I had found this product sooner and figured it was worth sharing. I will definitely be buying again.
I
This is a fast drying roll-on deodorant that has a pleasing scent, albeit without any obvious coconut element after application, whilst it is clearly present beforehand. It dries quickly without leaving any residue and is effective and long-lasting in use.
A
Freedom on Earth DeodorantThis is definitely a high end deodorant! It is very well presented in packaging that oozes quality and the deodorant itself comes in a glass bottle. The glass is quite thick and heavy and seems very robust. The scent of the deodorant is described as ‘Coconut and Ocean’ all I can say is that it smells divine lol. To me it’s like a vanillary coconut scent but with fresh tones. I really like it and can’t stop sniffing it lol. I have very sensitive skin so I’m always a little cautious about using new products but I’ve no adverse reactions with this one and it seems to be doing its job well. I may well be a convert to this and would highly recommend it.
A
Unscented
Great deodorant my sensitive skin loves it and it works very well for the whole day. Thank you!
A
I am amazed how well this works - a real game changer. Have used in hot areas playing live gigs when aerosols have failed and smelly. Washes off easily in the shower without the familiar impossible resudue left by normal deodorant sprats. Its a pity they are so expensive as it will put most people off. Maybe an offer on buying 2 at a time would soften the price a bit... But I love it all the same.
k
Not a bad deodorant smell s nice the coconut u can smell but only thing is it's not refillable which makes it so expensive lve gone back to my refillable ones
M
Smells amazing!I’m really impressed with this natural deodorant. The scent smells absolutely amazing, fresh, pleasant, and not overpowering. It feels nice to use and is a great natural alternative to regular deodorants. I’m really happy with it and would definitely recommend it!
c
I don't usually comment reviews but I have tried natural deodorant for almost a decade and I haven't found a brand as good as this one! I’m not experiencing any soreness or swelling and I also don’t smell anymore. It’s not sticky or too dry, it’s just right. Thanks for creating such a good product.
E
The best natural deodorant I’ve found. And I’ve tried a lot of them. Keeps me fresh all day under normal circumstances. It doesn’t just cover body odor, it actually neutralizes it when reapplying as needed. Will definitely be purchasing this going forward.
J
Like the smell
H
Smell is beautiful, best I’ve had in ages just a little pricey
S
I don’t know why this product doesn’t have 5 stars. I have tried SO MANY natural deodorants and this is hands down the best. I hate the pasty natural deodorants but this goes on wet, dries so quickly and that’s it, no sweat no smell all day. It’s summer here and it’s been a life saver
H
Not much deodorant protection, either for wetness or smell, natural which is good but waste of money, sorry
T
This deodorant may be a little expensive BUT it’s worth every penny and lasts a long time so actually you are getting value for your money! It’s 100% healthy, environmentally friendly, and works well, does exactly what it says it will. If you can’t already tell, I’m really pleased with it and will be re-ordering in 4-6 months time when it runs out. It’s extremely difficult to find an unscented deodorant these days so after much much research I’m really pleased I found this one.
P
Has a beautiful smell and is natural with no aluminium,so good for your body.
S
Awesome scent and deodorant that doesn't leave aluminium stains and keeps shirts nice and clear and clean. The coconut is nice and subtle, not too sweet or artificial smelling. It's hard to find coconut scents so this is ideal.
A
I've used this for about a week now and unless I reapply it every couple of hours just doesn't do the job. Not for me sadly as it smells amazing.Update: The company kindly refunded me even if I didn't asked, so I can definitely recommend the company, maybe not this specific product.
J
Es buen producto pero por venir en formato líquido venía regado en buena cantidad pegado a las paredes externas del frasco (se desperdició una parte que incluso ya se había solidificado)
K
I was expecting a little more out of this for warmer slightly sweatier days from the reviews - and the reason I bought it. It's been lasting me about half a day before I start to smell a bit. I've been ensuring I apply a good amount too. I find roll ons tricky for this as it tends to melt and break down faster in heat although it's my preferred type. The formula is nice though and no issues with staining or anything. It might just be better in cooler temperatures which I'll continue to use it for.
A
Great coverage and the smell is pleasant and lasts through the day. Will add to Subscribe and Save.
D
4-6 hours before I need to wipe my pits with sanitizing wipes and reapply.While in transit to my house the product gushed out from the roller into the cap and went everywhere. But I was able to use most of it. It still made a mess when putting the lid back on tho.It does smell fresh and clean and I had no reactions. Unfortunately it just didn’t protect me like I was hoping. Especially the week of my period and the week before my period. The longevity is cut in half when I am hormonal.But we all have different kinds of BO and different body chemistry so I’m sure it works great for other people. This just wasn’t a robust enough formula for me. I need something that is really good at keeping stink bacteria in check and preventing/neutralizing BO that’s not your basic zinc, baking soda or magnesium.
A
It’s fine. Probably will not but again.
K
Works brilliantly, high recommend
T
There is a very slight scent to this deodorant but it is not overpowering. I have found this product to be gentle on my underarms and I am very pleased with my purchase. There has not been any staining on clothes.
M
Nice antiperspirant seems to do the job people aren't avoiding me any more than usual